Vfinity’s Leadership Team

Alex Eliashevsky – CEO, Co-Founder

Alex Eliashevsky is responsible for financial and strategic planning for the company’s business operations.

A graduate of Northwestern University with a degree in Industrial Engineering, Alex Eliashevsky started his career as an equity options trader at the Chicago Board of Options Exchange (CBOE) in the year 2000 with Cutler Group LP, a sophisticated derivatives trading firm focused primarily on equity options. Having early success in his career, he invested in a sole proprietorship and continued trading while maintaining a working relationship with the Cutler Group.

He executes his winning strategy by balancing all of the traits necessary to succeed in a constantly changing market environment. His extensive knowledge in finance and financial markets makes him perfectly suited for the fast financial pace of the network marketing industry. In his free time, Alex enjoys spending time with his family, saltwater fishing, and traveling.

Deanna Eliashevsky – Vice President of Marketing and Product Sales

Deanna was born and raised in Northeastern Pennsylvania and experienced her first love of health and wellness through her daily trips to the grocery store as a young girl.  Being the grandchild of immigrants: a Polish great-grandmother and an Italian Grandmother, she spent a significant portion of her childhood pouring over healthy food choices in preparation for the daily meals served to her large family.  Her Grandmother, Letizia, would always say, “Deanna, sei quello che mangi,” which means “you are what you eat.”

She began her professional career as a Buyer and Personal Shopper at the famed New York City toy store, FAO Schwarz, where she worked with power brands Madame Alexander, Steiff, and Sanrio.  After leaving New York City, she brought her love of helping people back to her hometown, where she worked as an Advertising Sales Manager at The Times Leader, a local newspaper.  Deanna was the youngest staff member to be inducted into the Knight-Ridder Leadership Development program and won countless sales awards for exceptional revenue growth on special projects. “My greatest reward was not the corporate recognition, rather knowing I had helped small businesses to achieve their own personal and financial gain.  It’s why I wanted to do this job in the first place – to help small businesses develop marketing strategies that translated into sales and satisfied customers.

Deanna became the mother of four beautiful children and relocated to Naples, Florida, in 2011, where she launched and published a community magazine.  In 2016, she joined her husband, Alex Eliashevsky, at Vfinity by taking on a leadership and management role in marketing and product sales.  She states, “My passion for people, small business development, and health and wellness lead my heart and soul to Vfinity.  I was offered this opportunity, and I already had so many close relationships within the company.  I felt I had some unique gifts that God would allow me to share with this special group of people, so I just went for it and have never looked back.  I feel very fortunate and blessed to be a part of the Vfinity family.”

When she’s not working, Deanna loves to be at home with her family in Naples, Florida enjoying the beach, pool, cooking, and laughing with good friends.  As the mother of a childhood cancer survivor, she volunteers with many organizations that benefit childhood cancer patients and their families. In addition, she is a dance mom, cheer mom, and classroom mom at her son’s elementary school.  

Kenneth John – Customer Care & Operations Manager

Kenneth John came to Vfinity after nearly 12 years of service in both the contact center environment and MLM industry. He is responsible for managing the Vfinity Customer Care Center warehouse order fulfillment and maintains the back office website for our Distributors.

At Publishers Circulation Fulfillment Inc. (NY Times Inbound Call Center) Kenny developed his skills as the performance team leader. He also served as the Customer Care Manager at Stainsafe Inc. Before joining Vfinity he managed the quality control and inventory and logistics departments at Amazon Herb Company later to be named Trivita Inc.

In addition he has been a professional photojournalist for a National Newspaper Publication in Trinidad and the Customer Care/ Performance Manager at Stainsafe Inc. in Palm Beach Gardens Florida.

Outside of professional interests he likes to travel, fix his car, create 3D Animation and being a dad. He enjoys living in Florida with his family and dogs.